Stanford PACS Effective Philanthropy Learning Initiative

Year: 2020-2022


My first project at the Stanford Effective learning Initiative was leading the complete overhaul, and redesign of their website.

The Problem

The previous website did not reflect the scholarly work being produced by the lab. Beyond that their publications on Effective Philanthropy needed to be translated into intuitive, and immersive online learning experiences.


  • Refresh the EPLI style guide, and website
  • Create an online learning experience for both the Stanford EPLI Guide & Toolkit
  • Develop 10 videos that reflect key learnings, and processes for Effective Philanthropists.

Understanding the Current problems

Site Hierarchy

  • The website is confusing, and navigation is messy.


  • The design is very outdated

Traffic & Bounce Rate

  • There is very little traffic on the site.
  • No stickiness.
  • The bounce rate is less than 2m.

How the Toolkit & Guide Live Online

  • The Toolkit needs to be an online learning experience.
  • The guide isn't even living online, so how do we show case it?

The Solution

The solution was a complete website overhaul starting with the site hierarchy, and ending with a completely new style guide I specifically developed for the EPLI team to help define us as a lab at the Stanford Philanthropy and Civil Society Program. Beyond that we also decided that it would be best to develop an online learning experience for the two publications the lab published.

The Initial Website

The initial website was very text heavy, and had outdated visuals. The navigation was complex, and it was confusing to the user what things were actually clickable vs graphics.

The User testing

To gain a better understanding of what wasn't working and what our users would like to see, we spent some time user testing the site in its current state. I asked handful of clients, advisors, and coworkers from the program to run through various user scenarios. Many of which were unable to complete the tasks given to them.

First Iterations

After the issue of navigation was resolved we were able to approach the content. Being that we are a research, and education lab we have a lot of dense content that needs to be displayed in an elegant, and digestible way.

Second Iterations

Once we better understood how to display, and break up the content we wanted to start to explore different ways we could interactively show our content. Part of the approach involved understanding how we would identify the difference between our Advisor facing content vs. our Donor facing content. Beyond that we also wanted to explore new and interactive ways to have our two print publications live online.

User Testing Conclusions

In conclusion we discovered that our main pain points were site navigation, and content digestibility. By redefining the site hierarchy we allowed our users to navigate our extensive content with as little friction as possible. We also decided to rebrand, and completely overhauled the visual look, and aesthetic of the site.

Final Website

Mobile site

View the Stanford EPLI Website