Creative Process
1. Research: I conducted research on our competitors, and target audience to gain a better understanding of their brand and industry.
2. Sketching: Using the insights from my research, I developed the new website hierarchy, and sketched several wireframes to explore different design directions.
3. Digital Design: After reviewing the sketches with the client, I created several digital designs using Adobe Illustrator. I also created a brand kit based off of the programs featured publications.
4. Refinement: I refined the chosen design based on the client's and user feedback and made small adjustments to ensure it was an intuitive user experience, and representation of their brand.
5. Finalization: I launched the final website.
Results
The new website was more visually appealing, and intuitive. All of the programs featured publications, and products were easily accesible for their users, and their mission was clear.
Conclusion
Through careful research and a collaborative design process, I was able to design a website that helped highlight their labs mission and research.
