Project Overview:
During the website overhaul for the Stanford PACS Effective Philanthropy Learning Initiative we decided to reimagine the labs brand identiy. We wanted to create a visual identity that tied in elements of our two major print publications Guide to Effective Philanthropy, and the Philanthropy Toolkit.
Objectives:
- Reimagine the Effective Philanthropy Learning Initiatives visual identity
- Create a cohesive brand identity that reflects the labs primary publications
- Enforce branding guidelines across all materials including website, social media, and print.
Scope of Work:
- Brand strategy
- Develop Mission statement
- Conduct target market research
- Competitive analysis
- Explore color pallets
- Explore fonts
- Develop an illustration style
- Develop a photography tone
- Content development of assets including photography, illustrations, marketing, and web
- Create a Brand Kit to help enforce elements of the visual identity across all media
